Swan Papers London Campaign
- Client: Republic Technologies
- Date: September 21, 2009
- Deliverables: Campaign concept and materials
- Website: http://www.houseofswan.com
Brief
We were asked to create a set of advertising materials for a campaign to target Londoners and boost sales in the area.
Solution
An eye catching, simple and colourful solution for the campaign.
The concept was to bring Swan papers and filters into the city itself, by re-creating London icons from Swan papers and filters. As part of the campaign we decided to utilise AdBins (street ashtrays) which had seen have a lack of usage and were an affordable option. The AdBins meant the campaign was spread across London, targeted exactly the right audience.
The full set of materials produced included; Oyster Cards, POS Cash Mats, Posters, Drinks Coasters, Newspaper Adverts and Flash Banner Adverts.
Result
The campaign has been a great success with adverts also being printed in the Metro and London Lite newspapers.
