Graham & Brown Mailer
Brief
The brief was to design a small brochure and CD of imagery to publicise Graham & Brown’s ESSENCE Collection which was to be mailed to the press.
Solution
We produced an 8 page square format concertina folded brochure, CD and silver metallic envelopes. The square format added a more interesting shape to the final product and provided a snug fit for the envelope. The brochure was lithographically printed on uncoated stock to give a more natural and soft feel, more inkind to the wallpaper featured within. The CD was screen printed one colour, the text reversed out showing the silver of the CD beneath.
Result
The mailer was a great success, further endorsing Graham & Browns premium quality bespoke ethos.
“I just wanted to drop you a note to say how great we think the Essence brochures look. We are really pleased with them and think the paper looks much better than gloss, so thanks for your recommendation!”
Margaret Callanan, Camron PR
