Nike Human Race
Brief
Nike approached us with a brief to create a VIP package that they could mail to celebrities encouraging them to take part in the UK leg of the Nike Human Race. The VIP mailer consists of a uniquely number running vest, Nike+ SportBand, socks and an invite.
Solution
We scoured the land and sourced the perfect box which mimicked the SportBand’s packaging design. To add that extra premium quality feel we hand finished each item, applied a silver foil swoosh to the front of the invite and custom Nike stickers to seal the lid.
Result
The client loved it and received great feedback internally from within Nike. The mailer was key in boosting the amount of celebrities that signed up for the race.
