Penguin Poster
Brief
The brief was to create an informative poster for Penguin which was to be left at point of sale in retailers.
Solution
The front of the poster features the Penguin logo, the reverse a history of the brand and their heritage. We chose an aged/vintage look to complement the brand, printed Litho on uncoated poster stock. The finished size is A3 and folded to A6, each unfold reveals another chapter of the story.
Result
The posters went down really well with the client. They were pleased at how we nailed their brand without feeling the pressure to create something too ’safe’.
